Sustainability

Responsible fishing is at the heart of everything we do. We know where every fish has come from, who caught it and how. We also work to do the best we can for the people and communities in which we work.

All our fish comes from Alaska, where responsible, sustainable fishing is written into the state’s constitution. This means that we – and everyone involved – work together to make sure there will always be an abundance of wild salmon – now, and for generations to come.

All the fisheries we source from:

  • Have been independently certified to the Marine Stewardship Council’s standards.
  • This means that we can be certain that our wild catch is caught sustainably and can be traced back to its source.
  • And our oceans are being preserved now, and for years to come.


Our amazing fish

All you need to know about our incredible wild salmon.

Sockeye Keta